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our story, our hair, our promise.

female founded & women powered

When I founded this company in 2013 in a small home office as a one-woman show, I set out to create high-quality extensions that were easily accessible, affordable, and that anyone could put on themselves at home. What matters most to me is the quality of hair we use to make our extensions. Extensions are not regulated in the US, so you must trust the company you buy from.

OUR EXTENSIONS ARE ALL MADE OF ETHICALLY-SOURCED AND 100% REMY HAIR.

We’ve had some of the biggest celebrities wear our hair, but what remains my greatest source of pride is that the hair you see on the red carpet is the same hair that is available to you.

ShelleyGoodstein

FOUNDER & CEO OF HIDDEN CROWN HAIR

100% real human hair guarantee

Did you know many other major hair companies legally market their hair as 100% real human hair when some contain animal or synthetic hair? Many also claim to be double-drawn hair (meaning thick ends top to bottom) when in reality it is only their “version” of double-drawn hair, and not of the highest quality and standard. Some leading brands actually use “fallen” hair from the floor, strip the cuticles, and pass it off as Remy hair. Real Remy hair is the highest grade of human hair on the market, with the outer cuticle layer intact and all the follicles facing the same direction. The hair industry is unregulated, which means you must know and trust the company you buy from in order to be certain you are buying the best quality hair.

AT HIDDEN CROWN® WE GUARANTEE ALL OUR HAIR EXTENSIONS ARE
ETHICALLY SOURCED, REMY, DOUBLE DRAWN, CUTICLE ALIGNED, 100% REAL HUMAN HAIR.

THE CELEBRITY BRAND
THE BEST QUALITY
EXPERT COLOR MATCH
EASY & BEAUTIFUL

ethically sourced

Hidden Crown is committed to Human Rights and Ethical Sourcing in the supply chain of our products and we continue to expand our controls to make sure we maintain the highest standards in the industry. Our policy prohibits coercion and exploitation. All suppliers are required to sign and abide by our Supplier Code of Conduct which expressly forbids forced labor, forced donations, child labor, and violations of human rights, and we visit our factories regularly to ensure these standards are met. We explicitly do not source or use labor from the Xinjiang Province.

Labor Standards: Suppliers must treat workers with respect and dignity. Child and forced labor, discrimination,and harassment are prohibited. Working hours, wages, and benefits must meet local regulations.

our design

All of our products are expertly designed for daily use and comfort. You can have the hair of your dreams everyday, or just for special occasions!

- We offer quadruple-wefted Clip-Ins for ultimate volume and seamless Clip-Ins that lay flat to the head.

- Our Halo® is the gold standard in the industry and comes in 3 different designs and 8 lengths.

- Our Bungee Ponytails come in an easy, patent-pending bungee design, and also a 24” Wrap Pony - both straight, and with texture.

- Our signature Crown Topper is perfect to add hair and volume to the top of the head.