Our Story

our story, our hair, our promise.

female founded & women powered

When I founded this company in 2013 in a small home office as a one-woman show, I set out to create high-quality extensions that were easily accessible, affordable, and that anyone could put on themselves at home. What matters most to me is the quality of hair we use to make our extensions. Extensions are not regulated in the US, so you must trust the company you buy from.

OUR EXTENSIONS ARE ALL MADE OF ETHICALLY-SOURCED AND 100% REMY HAIR.

We’ve had some of the biggest celebrities wear our hair, but what remains my greatest source of pride is that the hair you see on the red carpet is the same hair that is available to you.

ShelleyGoodstein

FOUNDER & CEO OF HIDDEN CROWN HAIR

100% real human hair guarantee

Did you know many other major hair companies legally market their hair as 100% real human hair when some contain animal or synthetic hair? Many also claim to be double-drawn hair (meaning thick ends top to bottom) when in reality it is only their “version” of double-drawn hair, and not of the highest quality and standard. Some leading brands actually use “fallen” hair from the floor, strip the cuticles, and pass it off as Remy hair. Real Remy hair is the highest grade of human hair on the market, with the outer cuticle layer intact and all the follicles facing the same direction. The hair industry is unregulated, which means you must know and trust the company you buy from in order to be certain you are buying the best quality hair.

AT HIDDEN CROWN® WE GUARANTEE ALL OUR HAIR EXTENSIONS ARE
ETHICALLY SOURCED, REMY, DOUBLE DRAWN, CUTICLE ALIGNED, 100% REAL HUMAN HAIR.

THE CELEBRITY BRAND
THE BEST QUALITY
EXPERT COLOR MATCH
EASY & BEAUTIFUL

ethically sourced

Hidden Crown is committed to Human Rights and Ethical Sourcing in the supply chain of our products and we continue to expand our controls to make sure we maintain the highest standards in the industry. Our policy prohibits coercion and exploitation. All suppliers are required to sign and abide by our Supplier Code of Conduct which expressly forbids forced labor, forced donations, child labor, and violations of human rights, and we visit our factories regularly to ensure these standards are met. We explicitly do not source or use labor from the Xinjiang Province.

Labor Standards: Suppliers must treat workers with respect and dignity. Child and forced labor, discrimination,and harassment are prohibited. Working hours, wages, and benefits must meet local regulations.

our design

All of our products are expertly designed for daily use and comfort. You can have the hair of your dreams everyday, or just for special occasions!

- We offer quadruple-wefted Clip-Ins for ultimate volume and seamless Clip-Ins that lay flat to the head.

- Our Halo® is the gold standard in the industry and comes in 3 different designs and 8 lengths.

- Our Bungee Ponytails come in an easy, patent-pending bungee design, and also a 24” Wrap Pony - both straight, and with texture.

- Our signature Crown Topper is perfect to add hair and volume to the top of the head.

Virtual Color Match

We know the paparazzi can be a pain. Confirm your consent to having your photo taken below.
The Virtual Try On and Virtual Color Match tools may collect, capture, store, use, receive or obtain a photo image of your face and use that image and data for the purpose of providing you with a personalized experience.
Any photo image or data you share will not be disclosed to any third-party or stored on any server or system after your use of the Virtual Try On or Virtual Color Match tool and is not used for identification purposes.
I consent to the use of a photo of my image as described in the Virtual Try On and Virtual Color Match Information Notice and agree to all terms, including data retention, data deletion, and data use, processing storage and transfer. I agree to the Terms of Use and Privacy Policy for Beauty Industry Group and Its Affiliated brands.

Oops! The photo didn't work. Let's try again.

TIPS
i Pull your hair to the front and avoid tucking it behind your ears
i Natural lighting is best, ideally in front of a window
i Tilt your head slightly forward
i Ensure your clothing contrasts with your hair color
i Wear your hair straight for best results
No filters or edited photos
Avoid harsh sunlight on your hair and face

We're about to color you happy! Take or upload your photo and instantly get 3 color matches. It's basically magic!

Do Picture
i Do
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TIPS
i Pull your hair to the front and avoid tucking it behind your ears
i Natural lighting is best, ideally in front of a window
i Tilt your head slightly forward
i Ensure your clothing contrasts with your hair color
i Wear your hair straight for best results
No filters or edited photos
Avoid harsh sunlight on your hair and face
Results may vary depending on the quality of photo.
*Seasonal colors and collections may not show up in your color match and may not be available in all lengths and application methods.

Keep your chin up and face straight ahead.

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YOUR COLOR OPTIONS

*Seasonal colors and collections may not show up in your color match and may not be available in all lengths and application methods.
Still not sure? You can contact our customer service team for hep with your color match. Contact Now.
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Your color match is

CHOOSE COLLECTION

Topper
SELECT
Halos
SELECT
Clip Ins
SELECT
V-Clip Volumizer
SELECT
Flip Up Clip
SELECT
Ponytails
SELECT
Messy Bun
SELECT

COMPARE METHODS

Do Picture

Test

Application
Per Pack
Best For
Lengths
Classic

Classic

APPLICATION
Clip-ins. Made with a fabric-stitched band that adds extra volume at the root.
Per Pack
3 pieces
Best For
Medium to thick hair types, suitable for short hair to long hair.
Lengths
14”, 18”, 24"
Seamless

Seamless

Application
Clip-ins. Made with a thin, silicone band that lays flat against your head.
Per Pack
5 pieces
Best For
Thin to medium hair types, suitable for hair past the shoulders
Lengths
12", 16", 20"
Halo

Halo

Application
The design allows the gravity of your own hair pulled over the top of the invisible wire to hold it securely in place.
Per Pack
1 piece
Best For
Thin to thick hair types, suitable for hair past the shoulders.
Lengths
12”, 14”, 16”, 18”, 20”, 22”
Topper

Topper

Application
Both the original Crown Topper and the Easi Topper should be clipped in about 1-2 inches behind your hairline.
Per Pack
1 piece
Best For
Thin to medium hair.
Lengths
12”, 16”
Flip Up Clip

Flip Up Clip

Application
Flip-Up Clip is created using a latex-free, silicone backing for additional comfort.
Per Pack
1 piece
Best For
Updos, thin to medium hair.
Lengths
18”
Ponytail

Ponytail

Application
Bungee Ponytail is made with a bungee cord that wraps around the base of your ponytail.
Per Pack
1 piece
Best For
Updos, thin to medium hair
Lengths
18”
V-Clip

V-Clip

Application
Designed to evenly distribute hair throughout the head with only six undetectable clips.
Per Pack
1 piece
Best For
Medium to thick hair.
Lengths
12”, 16”, 20”