Our Story

Our Story

The quality of our hair is key! We use only the highest quality, 100% human remy hair available. Don't be fooled by other brands. Hidden Crown is a premium hair brand.

The company was founded by Shelley Goodstein in late 2013 because she wanted to create a high quality extensions that anyone could put on themself at home, easily accessible and was affordable to all women. Shelley created a new innovative patent pending Halo® Design Extension that required no clips, no glue and no tape. The gravity of your own hair pulled over the top of an invisible lightweight filament keeps it securely in place. There is no need for any clips - that is the true nature of  Halo®!

The extensions gained notoriety when celebrities such as Khole Kardashian, real housewives, models like Gigi Hadid and music stars like Jennifer Lopez and Katy Perry became photographed wearing our hair.

What remains our greatest source of pride is that the same hair that these celebrities wear on the red carpet is the same hair that is available on our website. Hidden crown® has proven over the years to be the first choice of celebrity stylists, their clients and women everywhere.

Because Hidden Crown® is made from human hair, you can treat it like your own and use a blowdryer, curling iron, straightener, cut it, brush it, wash it, and style it all over and over again.

Available in 8″ to  26” lengths and wide array of colors and methods, Hidden Crown® Hair is literally the easiest extensions ever ... For a special night or every day!

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