This fall we are waving goodbye to “brat girl summer” and saying hello to “demure”, but it has us wondering how it actually translates to beauty, particularly our hair. The catchphrase has caught everyone by surprise and is being loosely interpreted as a look and behavior that is understated, feminine, sophisticated and subtle. In regard to hair, that translates as polished, healthy, elegant, chic, and timeless. While this seems like the opposite of a trend, the idea of hairstyles that don’t demand attention by being over the top feels rather fresh and new. The key features of very demure hair are styles with luxurious shine, glossy controlled waves, soft updos, and charming girly looks, suitable for work or weekend, day or evening. We rounded up inspo of versatile mindful demure looks that we are bookmarking and trying right now:
Understated loose updo with a glossy, healthy hair finish on @annaxsitar
styled by @hairbybradleyleake for Carolina Herrera at NYFW 2024 using
Hidden Crown® Clip In | Lightest Blonde with Warm Tones | #613
Elegantly demure on @sydney_sweeney styled by @glencocoforhair using
Hidden Crown Halo® | Cool Ashy Blonde with Highlights | #116
Glossy controlled balayage waves on @nicoleshimunova styled by @tanyamoshe
using Hidden Crown® Clip In | Balayage | #B2 / 6-8
Soft, feminine updo with tendrils on @emilylind styled by @laurarugetti using
Laura Rugetti by Hidden Crown® | Seamless Clip In | Laguna
Long waves with a side part and high-shine finish on @heatherdubrow styled by
@laurarugetti using Hidden Crown® Clip In | Deepest brown / Near Black | #1B
Healthy and wealthy looking hair on @casandraviruet styled by @rosibelhair using
Hidden Crown® Seamless Clip In | Balayage | #B6 / 6-8
Girly and sweet on @lizzieinlace wearing Hidden Crown Halo® | Light Beige
Blonde | #22
Flipped ponytail with side part on @courtney_mcbroom for Apple Tv’s “Lessons
in Chemistry” styled by @dannidoesit using Hidden Crown® Clip In | Natural
Light Brown with Subtle Highlights | #812
Very demure is shaping up to be the anti-trend trend and we can’t say we hate it. There are moments when we want to stand out and be the center of the room, but most of the time we want to convey a style message of sophistication, with glowing healthy skin and hair, and timeless looks that are always appropriate no matter the situation. Are you ready to build your extension wardrobe? There is an extension solution for every style and hair concern. Our pros are ready to help you choose the right extensions for your dream hair and to expert color match. What does your demure hair look like? #hiddencrownhair